Case Studies

The Challenge

Quickly establish and launch a new speaker bureau for a fast-growing provider of infection prevention products.

A global leader in infection prevention selected PharmaWrite to assist in its launch of a new speakers bureau. The company needed to reach healthcare providers in the surgery, otolaryngology, orthopedics, and epidemiology disciplines to educate them on their products' effectiveness in preventing infections resulting from surgery. Having identified the creation and launch of a speakers bureau as a critical element in reaching their target audience, the company selected PharmaWrite to assist in the project.

The PharmaWrite Solution

A multi-faceted approach to recruiting Key Opinion Leaders (KOLs) and engaging healthcare professionals.

With an established network of relationships with tens of thousands of healthcare professionals and KOLs, PharmaWrite helped the client identify KOLs in the targeted disciplines. PharmaWrite then assisted in engaging the targeted speakers to create a strong bureau of expert clinicians.

PharmaWrite's Medical Director worked with key faculty members to develop the content that is presented by the speakers to the promotional-educational audience, and to craft an effective and engaging speaker training program. The agenda comprised a mix of general sessions and dynamic breakout groups. The format of the training program optimized the speakers' time and maximized their learning.

PharmaWrite customized an online portal that allows the client's sales force to search the database of contracted and trained speakers, access speaker information and evaluation data, submit and manage speaker programs, and obtain important documents and resources to support a successful program. A separate online portal was simultaneously deployed for faculty members to access and download the slide presentations they will be delivering, track their scheduled events, review their payment status and history, enter scheduling blackout dates, and access scientific references and support documents.

PharmaWrite's Attendee Management and Spend Capture System was employed to assist the client in identifying and tracking its contacts with targeted healthcare professionals. The system is complemented by a tablet-based app used on site to verify attendee participation, update attendee contact information, capture signatures, and report on spending per attendee for transparency reporting.

The Result

A highly respected bureau of expert clinicians delivering important information to the right audience.

The client's panel of experts includes many top-name physicians who generate increased interest from the targeted audience. Those experts have successfully delivered presentations to the client's targeted healthcare audience in many venues. Not only is the client reaching more of its targets more frequently and effectively, it now collects information on the number and types of contact it has had with its healthcare providers and is able to craft a message that more directly focuses on the providers' and patients' needs.

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